Do you want your flyers to have integrated and creative 3D text in them? If you do, then this is a tutorial you do not want to ignore. Here in our special guide, we will teach you how to use Adobe Illustrator and Adobe Photoshop in tandem to create a specially made floor flyer with 3D looking text at its front. As long as you are able to follow the process step by step, even amateurs to print design should be able to follow and ultimately implement this special trick. Let us get started.
First we start with creating our 3D text. This is done easily through Adobe Illustrator. So open up your Adobe Illustrator and create a new document (any moderately dimension is okay as long as you use a 300ppi resolution). Also in anticipation of sending our flyer designs for printing, it would be prudent to use CMYK as the color mode.
Now, with the document open, we create our text to turn to 3D. Just use the text tool to write your title. Be sure to choose the precise font style that you want for your flyer title. There will be no turning back once you are done with this 3D step, so make sure you are sure about the font style, and title.
Now, click on the selection tool (shortcut V) and then select the text by just clicking precisely on the characters. Then right click on it to bring up the context menu. Choose the option “Create Outlines”.
Next, with the outlines selected, press CTRL+C and then CTRL+F to duplicate the text. Now, change the color of the newly pasted in text by adjusting the sliders in your colors panel. Make sure to use a slightly darker and different color.
Now, hold down the ALT and SHIFT keys whilst the top text is selected. Then resize the text by clicking on the side anchor boxes. With the ALT and SHIFT keys held, the resizing will be oriented at the center of the text’s location and also with constrained proportions/right scaling.
Then, go to the pathfinder panel (CTRL+SHIFT+F9). Then click on the “Unite” button to make our layer into one.
Now, zoom in, and using the direct selection tool delete the corner L shaped areas to simulate a more 3D effect. Do this for your whole image.
Once you have deleted the anchor points for the L areas in our text. Press CTRL+F again to paste the original outlined text that we created earlier. This should then give you the basic 3D effect.
Now, if you have rounded parts in your text, you might want to smooth those out as well by using the direct selection tool and moving the anchor point of our 3D effect to a more straighter path in the curve.
Great! Now you are basically done with the 3D text. Make sure that you review your color scheme now as you can change both the front part and the “3D” part of the text easily. So check to be sure. Here in our example, we changed the colors so as to make the front brighter colored. Once you are satisfied, save this file. Keep Illustrator open as we open up Photoshop.
Once Adobe Photoshop is open, begin by creating a new document and setting the right dimensions. Here we will be using an 8.5×5.5 half letter flyer. Make sure you set the right Resolution and Color Mode again as well.
Great! Now, we paste in a background image for our flyer. In this example we are using (you guessed it) a Green Field image. Press CTRL+T to resize the image as needed and position it where you wish. Make sure you put in some space at the bottom as we are going to use that space to integrate our text later on.
The next step is to do some image processing. We go to Image -> Adjustments -> Hue/Saturation to de-saturate our image just a tad. In the saturation slider, enter in a value of -20. This should help balance the colors with our text and integrated effect later.
Now, go back to Illustrator and copy our text elements from there and paste it into Photoshop. It would be best to copy-paste the 3D and Front part of the text separately so that you can freely edit them still in Photoshop. In our example, we adjusted the colors again to make them pop more in the green field.
Now, using the paint bucket tool we add a dark green color as the main background. This should serve as the base ground for our integration effect.
Next, click on the brush tool and select the “Grass” brush. Pres F5 to bring up the brush options. Click on the “Color Dynamics” for the grass brush and change the Hue Jitter to 20%.
Now, change the foreground and background color to the grass color of our background image. To do this simply click on the foreground color window and then click on the grass of the image. It should automatically use the eyedropper feature to get the color. Do the same for the background color and get a darker green image there. Afterwards, create a new layer by pressing CTRL+SHIFT+N. Position the new layer above the background layer but behind the text for now. Paint in the grass brush with your chosen color to get a nice expanded grass effect.
Now, go to Image -> Adjustments -> Curves. Darken our grass layer just a bit by adjusting the curve as you see below.
Create another new layer on top of our grass layer. Do the same process again to fill out any holes in our grass layer. Do not however change the Curves value here.
Then, create a new layer on top of the text layer. Pain in some grass just at the bottom of the text to make it look like they are embedded there. Adjust the Curves as necessary here as well.
Next we add some highlights. Create a new layer on top of the text layer again. This time, hold down the CTRL key and click on the thumbnail of our front text layer. This will select the text area. Then click on the new layer once again. Using a large round brush with a hardness of 0%, we paint in a WHITE highlight on top of the text like so.
Conversely, select the 3D layer with the HOLD CTRL method too, create a new layer and paint in a dark green shadow area for the bottom of the text area.
Add even more darker shadows by zooming in and painting up a darker green hue on the insides of our text like so.
Now we shall add some texture to our text. Create a new layer and place it above all our text and text effects, but just below the front grass. Now, use the rectangular marquee tool to select the area that bounds the whole text. Fill this with black.
Now, press D and then X to make sure that your foreground and background colors are white and black respectively. Now, go to Filter -> Render -> Fibers… Use a 16 value for variance and a 10 value for strength.
Then, go to Filters -> Blur -> Motion Blur. Use a 90 degree angle and a value of 10 for the distance.
Now, select the area of the front text face again by holding down the CTRL key and clicking on its image thumbnail. Press CTRL+SHIFT+I to invert the selection. Then click on the filtered layer we processed and then start erasing all the elements outside the text area.
Then, change the blend mode of this layer to Multiply and reduce the opacity to 8%. This gives you the texture on the text.
Then, we add some final adjustments. Go to Layer -> New Adjustment Layer -> Color Balance. In the window that opens, adjust the following values:
a. Highlights: 6, 0, -12
b. Midtones: 16, 0, -28
c. Shadows:: -9, 0, 10
Lastly, go to Layer -> New Adjustment Layer -> Photo Filter… Use a deep emerald color at 30% density. This adds a more uniform color all around.
Then, just add your other supporting text as needed. Here we are adding some Real Estate related marketing copy.
The final result is a nice creative real estate flyer. You can use the same techniques for your own full color flyers.